Počet záznamů: 1
Tourism and generation Y
Údaje o názvu Tourism and generation Y / edited by Pierre Benckendorff, James Cook University, Australia, Gianna Moscardo, James Cook University, Australia, Donna Pendergast, Griffith University, Australia. Nakladatel Wallingford, Oxfordshire, UK : CABI, 2010. Copyright ?010 Fyz.popis 1 online resource (xii, 170 pages) : illustrations, charts Poznámky o skryté bibliografii a rejstřících Includes bibliographical references and index. Úplný obsah Getting to know the Y generation / Donna Pendergast -- Mythbusting : generation Y and travel / Gianna Moscardo and Pierre Benckendorff -- Generation Y's travel behaviours : a comparison with baby boomers and generation X / Yu-Chin Huang and James F. Petrick -- Understanding generation-Y tourists : managing the risk and change associated with a new emerging market / Pierre Benckendorff and Gianna Moscardo -- Generation Y as wine tourists : their expectations and experiences at the winery-cellar door / Joanna Fountain and Steve Charters -- Generation Y : perspectives of quality in youth adventure travel experiences in an Australian backpacker context / Gayle Jennings, Carl Cater, Young-Sook Lee, Claudia Ollenburg, Amanda Ayling and Brooke Lunny -- Nature-based tourism in North America : is generation Y the major cause of increased participation? / Lori Pennington-Gray and Sandy Blair -- Tourism and the N generation in a dynamically changing society : the case of South Korea / Minkyung Park, Hochan Jang, Seokho Lee and Russell Brayley -- Beach safety and millennium youth : travellers and sentinels / Jeff Wilks and Donna Pendergast -- Personal travel safety : a new generational perspective / Jeff Wilks and Donna Pendergast -- Adjusting attitudes using traditional media : magazines can still move millennials / Marsha D. Loda and Barbara C. Coleman -- Understanding generation Y's attitudes towards a career in the industry / Scott Richardson -- Generation Y and work in tourism and hospitality : problem? what problem? / Grant Cairncross and Jeremy Buultjens -- Generation Y's future tourism demand : some opportunities and challenges / Petra Glover. Poznámky k dostupnosti Access limited to subscribing institution. Dal.odpovědnost Benckendorff, Pierre, Moscardo, Gianna, Pendergast, Donna, Dal.odpovědnost C.A.B. International, Předmět.hesla Tourism. * Tourism - Social aspects. * Culture and tourism. * Generation Y - Travel. * Leisure, Recreation and Tourism Economics, (New March 2000) * Consumer Economics. * Social Psychology and Social Anthropology, (New March 2000) * Tourism and Travel. * Behaviour. * Consumer attitudes. * Consumer behaviour. * Consumer preferences. * Generations. * Tourism. * Visitor behaviour. Forma, žánr Electronic books. Země vyd. Anglie Jazyk dok. angličtina Druh dok. Elektronické zdroje URL Click here to access resource 
kniha
This book explores the concept of generational cohorts and its implications for tourism. In particular, this book focuses on a generational cohort variously referred to as Generation Y, the Y Generation, the Net or Web Generation, the Millennials, Nexters, Thatcher's Children, Generation Next, Echo Boomers or the Digital Generation. The book consists of 14 chapters presented in three parts: Gen Y and tourism; Gen Y tourist behaviour; and capitalizing on Gen Y as consumers and producers.
Getting to know the Y generation / Donna Pendergast -- Mythbusting : generation Y and travel / Gianna Moscardo and Pierre Benckendorff -- Generation Y's travel behaviours : a comparison with baby boomers and generation X / Yu-Chin Huang and James F. Petrick -- Understanding generation-Y tourists : managing the risk and change associated with a new emerging market / Pierre Benckendorff and Gianna Moscardo -- Generation Y as wine tourists : their expectations and experiences at the winery-cellar door / Joanna Fountain and Steve Charters -- Generation Y : perspectives of quality in youth adventure travel experiences in an Australian backpacker context / Gayle Jennings, Carl Cater, Young-Sook Lee, Claudia Ollenburg, Amanda Ayling and Brooke Lunny -- Nature-based tourism in North America : is generation Y the major cause of increased participation? / Lori Pennington-Gray and Sandy Blair -- Tourism and the N generation in a dynamically changing society : the case of South Korea / Minkyung Park, Hochan Jang, Seokho Lee and Russell Brayley -- Beach safety and millennium youth : travellers and sentinels / Jeff Wilks and Donna Pendergast -- Personal travel safety : a new generational perspective / Jeff Wilks and Donna Pendergast -- Adjusting attitudes using traditional media : magazines can still move millennials / Marsha D. Loda and Barbara C. Coleman -- Understanding generation Y's attitudes towards a career in the industry / Scott Richardson -- Generation Y and work in tourism and hospitality : problem? what problem? / Grant Cairncross and Jeremy Buultjens -- Generation Y's future tourism demand : some opportunities and challenges / Petra Glover.
Počet záznamů: 1