Počet záznamů: 1
Pink tourism
Údaje o názvu Pink tourism : holidays of gay men and lesbians / Howard L. Hughes. Nakladatel Wallingford, Oxfordshire, UK : CABI, 2006. Copyright ?006 Fyz.popis 1 online resource (viii, 234 pages) : illustrations Poznámky o skryté bibliografii a rejstřících Includes bibliographical references (pages 204-228) and index. Úplný obsah Introduction -- Homosexuality : its nature and characteristics -- Gay and lesbian tourists : profiles and reasons -- Destination choice as risk avoidance -- Gay and lesbian tourism destinations -- Intermediaries, accommodation and attractions -- Marketing, segments, surveys and identity -- Holidays, marketing and implications for homosexuality -- Conclusions and implications. Poznámky k dostupnosti Access limited to subscribing institution. Dal.odpovědnost C.A.B. International, Předmět.hesla Lesbian consumers. * Gays - Attitudes. * Sexual orientation. * Tourism - Marketing. * Gay consumers. * Lesbians - Attitudes. * Leisure, Recreation and Tourism Economics, (New March 2000) * Marketing and Distribution. * Social Psychology and Social Anthropology, (New March 2000) * Tourism and Travel. * Man. * Accommodation. * Destinations. * Holidays. * Homosexuality. * Host guest relations. * Marketing. * Men. * Sexual behaviour. * Tour operators. * Tourism. * Tourist industry. * Women. Forma, žánr Electronic books. Země vyd. Anglie Jazyk dok. angličtina Druh dok. Elektronické zdroje URL Click here to access resource 
kniha
This book is a study of gay and lesbian tourism from, primarily, a marketing perspective, but it also examines how marketing activity engages with and affects social issues relating to homosexuality. The book covers: the nature of homosexuality and some features of gay and lesbian life that bear upon tourism and marketing; the holiday profiles of both gay men and lesbians; the supply of related holiday products; popular and non-popular destinations; tour operators and accommodation provision; tourism and sex and sexually transmitted infections; barriers and inhibitors to destination choice including host reactions; and appropriate marketing strategies. The book has 9 chapters and a subject index.
Introduction -- Homosexuality : its nature and characteristics -- Gay and lesbian tourists : profiles and reasons -- Destination choice as risk avoidance -- Gay and lesbian tourism destinations -- Intermediaries, accommodation and attractions -- Marketing, segments, surveys and identity -- Holidays, marketing and implications for homosexuality -- Conclusions and implications.
Počet záznamů: 1