Cílem práce je přinést přehled hlavních argumentů týkajících se pevné ceny knih. Tento fenomén je úspěšně uplatňován v mnoha evropských zemích a několik let se debatuje o jeho zavedení i v České republice. Práce mapuje hlavní klady a zápory tohoto ekonomického systému, sleduje jeho fungování v jiných státech a zamýšlí se nad dopady případného schválení zákona o pevné ceně na český knižní trh. Smyslem práce tedy je kriticky zvážit všechna kritéria a z názorů v odborné literatuře, mediálních výstupů a čtenářských ohlasů sestavit obraz, jakým je pevná cena reprezentována ve veřejném diskursu.The goal of this thesis was to research the main arguments on the topic of fixed book price (FBP). This phenomenon is successfully used in many european countries and there is also discussion in the Czech Republic whether to establish such instituon on our market or not. In the first part book market was described with all its specifics like seasonal periodicity, language barriers and dual substance of books - apart from economical value books as goods also have strong bound to culture which makes them specific article on the market. Symbolic value related to education, integration, entertainment and culture makes from books item to be protected, created and sold with special care. On the other hand, the price and competition are the most important aspects of markets without fixed book price. They say that rivalty makes price lower and books therefore more available to readers. It is also unfair to protect just one kind of market with all others, similarly endangered. Arguments collected in this thesis prove that FBP protects small independent book sellers from big e-shops conected directly to distribution. It also helps to develop wider offer and introduce new autors to the market. Against FBP there are statements about rising prices and lower sales which will make buying books less affordable. Results of FBP implemented in national markets were shown mainly on the examples of Germany, Spain, France, Greece and Italy. Although any compararison can be misleading because of different structure or size of the market. Any prediction it therefore weak and unreliable. The thesis showed that implementing FBP on market might be ethical and defensible but in long term potentially unsatisfactory. We thing that in case government decided to pass the law in favor of FBP it should be done in times of economic growth when more people is willing to invest in book and possible decrease of sales wouldn't make that significant damage.