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Advances in Luxury Brand Management
Údaje o názvu Advances in Luxury Brand Management [electronic resource] / edited by Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell. Nakladatel Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017. Fyz.popis X, 256 p. 15 illus. online resource. ISBN 9783319511276 Edice Journal of Brand Management: Advanced Collections Poznámky k dostupnosti Přístup pouze pro oprávněné uživatele Dal.odpovědnost Kapferer, Jean-Noël. Kernstock, Joachim. Brexendorf, Tim Oliver. Powell, Shaun M. Dal.odpovědnost SpringerLink (Online service) Předmět.hesla Business. * Market research. * Customer relations - Management. Forma, žánr elektronické knihy electronic books Země vyd. Německo Jazyk dok. angličtina Druh dok. Elektronické knihy URL Plný text pro studenty a zaměstnance UPOL kniha
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.
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