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The importance of public relations for the corporate governance of modern companies
Údaje o názvu The importance of public relations for the corporate governance of modern companies [rukopis] / Jan Lukša Další variantní názvy The importance of public relations for the corporate governance of modern companies Osobní jméno Lukša, Jan (autor diplomové práce nebo disertace) Překl.náz The importance of public relations for the corporate governance of modern companies Vyd.údaje 2008 Fyz.popis 81 s, 3 s. obr. příloh : il., portréty, grafy + 1 CD Poznámka Ved. práce Joseph Ference Dal.odpovědnost Ference, Joseph (vedoucí diplomové práce nebo disertace) Dal.odpovědnost Univerzita Palackého. Katedra anglistiky a amerikanistiky (udelovatel akademické hodnosti) Klíč.slova Public Relations * Target Audience * Managing The Language * Corporations * SONY * Enron * Airbus * Apple * Product RED * Loyalty * Corporate Governance * Corporate Citizens * Corporate Responsibility * Public Relations * Target Audience * Managing The Language * Corporations * SONY * Enron * Airbus * Apple * Product RED * Loyalty * Corporate Governance * Corporate Citizens * Corporate Responsibility Forma, žánr bakalářské práce bachelor's theses MDT (043)378.22 Země vyd. Česko Jazyk dok. angličtina Druh dok. PUBLIKAČNÍ ČINNOST Titul Bc. Studijní program Bakalářský Studijní program Filologie Studijní obor Angličtina se zaměřením na aplikovanou ekonomii kniha
Kvalifikační práce Staženo Velikost datum zpřístupnění 49680-613008276.doc 14 831 KB 20.05.2008
The academic work is focused predominantly on Public Relations and in order to best explain what the Public Relations actually is, what it means to corporations and how to properly manage it, the work is broken up into two main sections. The first section outlines the most widely used techniques that enhance the effective use of Public Relations. The main techniques, or tools, are: audience targeting, managing language and choosing the right media. The media broadly used are: audio/reproduction, broadcasting, film, internet, newspapers and publishing as well as video games. The first section also provides, albeit implicitly, key recommendations to businesses and enterprises concerning the proper implementation of PR techniques and tools in the workplace. The second section is comprised of five case studies. Four corporations (Sony, Enron, Airbus and Apple) and one initiative (Red PRODUCT) are studied into the detail. The backgrounds of corporations as well as the industries where the corporations ply their trade are introduced. The latter parts of the case studies then describe how these five manage to cope with the task of managing PR. Examples of exceptional, visionary or satisfactory uses of Public Relations come across as well as the dreadful, horrifying exercises that have eventually led to the dispersion of one particular corporation (Enron). Finally, the conclusion provides analytical examination of Public Relations and the observations made serve as the basis for the consultancy-like recommendations and advices on how to master the art of managing Public Relations.The academic work is focused predominantly on Public Relations and in order to best explain what the Public Relations actually is, what it means to corporations and how to properly manage it, the work is broken up into two main sections. The first section outlines the most widely used techniques that enhance the effective use of Public Relations. The main techniques, or tools, are: audience targeting, managing language and choosing the right media. The media broadly used are: audio/reproduction, broadcasting, film, internet, newspapers and publishing as well as video games. The first section also provides, albeit implicitly, key recommendations to businesses and enterprises concerning the proper implementation of PR techniques and tools in the workplace. The second section is comprised of five case studies. Four corporations (Sony, Enron, Airbus and Apple) and one initiative (Red PRODUCT) are studied into the detail. The backgrounds of corporations as well as the industries where the corporations ply their trade are introduced. The latter parts of the case studies then describe how these five manage to cope with the task of managing PR. Examples of exceptional, visionary or satisfactory uses of Public Relations come across as well as the dreadful, horrifying exercises that have eventually led to the dispersion of one particular corporation (Enron). Finally, the conclusion provides analytical examination of Public Relations and the observations made serve as the basis for the consultancy-like recommendations and advices on how to master the art of managing Public Relations.
Počet záznamů: 1