Počet záznamů: 1
Managing tourism and hospitality services
Údaje o názvu Managing tourism and hospitality services : theory and international applications / edited by Bruce Prideaux, Gianna Moscardo, Eric Laws. Nakladatel Wallingford, Oxfordshire, UK : CABI, 2006. Copyright ?006 Fyz.popis 1 online resource (xvii, 337 pages) : illustrations, maps, charts ISBN 1845930126 (alk. paper) Poznámky o skryté bibliografii a rejstřících Includes bibliographical references and index. Úplný obsah Quality and Service Management Perspectives / Eric Laws, Bruce Prideaux and Gianna Moscardo -- Convention Delegates : The Relationship Between Satisfaction with the Convention and with the Host Destination : A Case Study / Leo Jago and Marg Deery -- Issues Pertaining to Service Recovery in the Tourism and Leisure Industries / Shane Pegg and J.-H.K. Suh -- Is Near Enough Good Enough? Understanding and Managing Customer Satisfaction with Wildlife-based Tourism Experiences / Gianna Moscardo -- Management of Tourism : Conformation to Whose Standards? / Noel Scott -- Tiscover : Development and Growth / Dimitrios Buhalis, Karsten K?rcher and Matthew Brown -- Co-branding in the Restaurant Industry / Maryam Khan -- Airline Service Quality in an Era of Deregulation / Dawna Rhoades, Rosemarie Reynolds and Blaise Waguespack, Jr -- Service System : A Strategic Approach to Innovate and Manage Service Superiority / Jay Kandampully and Ria Kandampully -- Marketing Tourism Online / Lorri Krebs and Geoffrey Wall -- Guidelines for Professional Activity Services in Tourism : A Discussion About the Quality of a Tourist Experience Product / Raija Komppula -- Tourism Development : Hard Core or Soft Touch? / Fiona Williams and Marsaili MacLeod -- Quality Management for Events / Donald Getz and Jack Carlsen -- CAVIAR : Canterbury and Vladimir International Action for Regeneration : A Case Study of Techniques for Integrated Marketing, Service Quality and Destination Management / Barbara Le Pelley and William Pettit -- Emotional Labour and Coping Strategies / Barbara Anderson -- Service Ethics for Ecotourism Guides / Xin Yu and Betty Weiler -- Effective Management of Hotel Revenue : Lessons from the Swiss Hotel Industry / Kate Varini and Dimitrios Diamantis -- Service Management in a World Heritage Area : Tourists, Cultures and the Environment / Malcolm Cooper and Patricia Erfurt -- The Relationship Between Airline Cabin Service and National Culture : A Cabin Crew Perspective / Bruce Prideaux and Seongseop Kim -- Considerations in Improving Tourism and Hospitality Service Systems / Eric Laws -- The Role of Research in Improving Tourism and Hospitality Services : Measuring Service Quality / Simon Hudson, Graham A. Miller and Paul Hudson -- Service Quality at the Cellar Door : A Lesson in Services Marketing from Western Australia's Wine-tourism Sector / Martin O'Neill and Steve Charters -- Using the Critical Incidents Technique to Understand Service Quality in Tourist Accommodation / Gianna Moscardo -- Factors of Satisfaction : A Case Study of Explore Park / Muzaffer Uysal -- The Value of a Benchmarking Approach for Assessing Service Quality Satisfaction in Environmental Tourism / Philip L. Pearce -- The Development and Tracking of a Branding Campaign for Brisbane / Noel Scott and Stephen Clark -- The Rasch Model Applied to Customer Satisfaction in Marbella / Jos? L. Santos-Arrebola -- Researching and Managing Tourism and Hospitality Service : Challenges and Conclusions / Gianna Moscardo, Bruce Prideaux and Eric Laws. Poznámky k dostupnosti Access limited to subscribing institution. Dal.odpovědnost Moscardo, Gianna, Prideaux, B. (Bruce), Laws, Eric, 1945- Dal.odpovědnost C.A.B. International, Předmět.hesla Tourism - Management. * Hospitality industry - Management. * Research. * Leisure, Recreation and Tourism Economics, (New March 2000) * Consumer Economics. * Tourism and Travel. * Customer relations. * Hospitality industry. * Management. * Research. * Services. * Tourism. * Tourist industry. Forma, žánr Electronic books. Země vyd. Anglie Jazyk dok. angličtina Druh dok. Elektronické zdroje URL Click here to access resource 
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This book aims to enhance theoretical and practical understanding of quality management in tourism and hospitality. Part I (chapters 1-5) deals with the core issue of managing customer satisfaction. Part II (chapters 6-8) focuses on structural issues, particularly competition and collaboration, both of which are strongly characteristic of the industry. Part III (chapters 9-14) builds on the understanding of customer satisfaction and the functioning of industry relationships by reporting and critically analysing examples of improvements to specific tourism and hospitality services. Part IV (chapters 15-20) focuses on the experiences of those who work in the industry, their interactions with clients, and ways of managing them more effectively. Part V (chapters 21-27) focuses on methods in researching tourism and hospitality service management. Part VI (chapter 28) concludes the book. There is a subject index.
Quality and Service Management Perspectives / Eric Laws, Bruce Prideaux and Gianna Moscardo -- Convention Delegates : The Relationship Between Satisfaction with the Convention and with the Host Destination : A Case Study / Leo Jago and Marg Deery -- Issues Pertaining to Service Recovery in the Tourism and Leisure Industries / Shane Pegg and J.-H.K. Suh -- Is Near Enough Good Enough? Understanding and Managing Customer Satisfaction with Wildlife-based Tourism Experiences / Gianna Moscardo -- Management of Tourism : Conformation to Whose Standards? / Noel Scott -- Tiscover : Development and Growth / Dimitrios Buhalis, Karsten K?rcher and Matthew Brown -- Co-branding in the Restaurant Industry / Maryam Khan -- Airline Service Quality in an Era of Deregulation / Dawna Rhoades, Rosemarie Reynolds and Blaise Waguespack, Jr -- Service System : A Strategic Approach to Innovate and Manage Service Superiority / Jay Kandampully and Ria Kandampully -- Marketing Tourism Online / Lorri Krebs and Geoffrey Wall -- Guidelines for Professional Activity Services in Tourism : A Discussion About the Quality of a Tourist Experience Product / Raija Komppula -- Tourism Development : Hard Core or Soft Touch? / Fiona Williams and Marsaili MacLeod -- Quality Management for Events / Donald Getz and Jack Carlsen -- CAVIAR : Canterbury and Vladimir International Action for Regeneration : A Case Study of Techniques for Integrated Marketing, Service Quality and Destination Management / Barbara Le Pelley and William Pettit -- Emotional Labour and Coping Strategies / Barbara Anderson -- Service Ethics for Ecotourism Guides / Xin Yu and Betty Weiler -- Effective Management of Hotel Revenue : Lessons from the Swiss Hotel Industry / Kate Varini and Dimitrios Diamantis -- Service Management in a World Heritage Area : Tourists, Cultures and the Environment / Malcolm Cooper and Patricia Erfurt -- The Relationship Between Airline Cabin Service and National Culture : A Cabin Crew Perspective / Bruce Prideaux and Seongseop Kim -- Considerations in Improving Tourism and Hospitality Service Systems / Eric Laws -- The Role of Research in Improving Tourism and Hospitality Services : Measuring Service Quality / Simon Hudson, Graham A. Miller and Paul Hudson -- Service Quality at the Cellar Door : A Lesson in Services Marketing from Western Australia's Wine-tourism Sector / Martin O'Neill and Steve Charters -- Using the Critical Incidents Technique to Understand Service Quality in Tourist Accommodation / Gianna Moscardo -- Factors of Satisfaction : A Case Study of Explore Park / Muzaffer Uysal -- The Value of a Benchmarking Approach for Assessing Service Quality Satisfaction in Environmental Tourism / Philip L. Pearce -- The Development and Tracking of a Branding Campaign for Brisbane / Noel Scott and Stephen Clark -- The Rasch Model Applied to Customer Satisfaction in Marbella / Jos? L. Santos-Arrebola -- Researching and Managing Tourism and Hospitality Service : Challenges and Conclusions / Gianna Moscardo, Bruce Prideaux and Eric Laws.
Počet záznamů: 1