Počet záznamů: 1
Strategic management in tourism
Údaje o názvu Strategic management in tourism / edited by Luiz Moutinho, Department of Management Studies, University of Glasgow, Glasgow, UK. Nakladatel Wallingford, Oxfordshire, UK : CABI, 2000. Copyright ?000 Fyz.popis 1 online resource (x, 349 pages) : illustrations, charts Poznámky o skryté bibliografii a rejstřících Includes bibliographical references and index. Úplný obsah Trends in Tourism / L. Moutinho -- The Marketing Environment for Travel and Tourism / K. Peattie and L. Moutinho -- Consumer Behaviour / L. Moutinho -- Tourism Marketing Research / L. Moutinho -- Segmentation, Targeting, Positioning and Strategic Marketing / L. Moutinho -- Human Resource Issues in Travel and Tourism / D. Nickson -- Financial Management in Tourism / J. Bridge and L. Moutinho -- Operations Management / G. Southern -- Strategic Quality Management / H. Maylor -- Strategic Planning / L. Moutinho -- The Marketing Planning Index : A Tool for Measuring Strategic Marketing Effectiveness in the Hospitality Sector / P.A. Phillips and L. Moutinho -- Demand Modelling and Forecasting / S.F. Witt and L. Moutinho -- International Tourism Management / F. Go and L. Moutinho. Poznámky k dostupnosti Access limited to subscribing institution. Dal.odpovědnost Moutinho, Luiz, Dal.odpovědnost C.A.B. International, Předmět.hesla Tourism - Management. * Leisure, Recreation and Tourism Economics, (New March 2000) * Supply, Demand and Prices. * Tourism and Travel. * Environmental impact. * Evaluation. * Management. * Marketing. * Planning. * Tourist industry. * Trends. Forma, žánr Electronic books. Země vyd. Anglie Jazyk dok. angličtina Druh dok. Elektronické zdroje URL Click here to access resource 
kniha
This book contains coverage and analytical discussion of key areas of contemporary tourism management: evaluation of the most important global trends in tourism, analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism. It covers tourism marketing issues and other areas of functional management as well as strategic planning and tourism. The book is structured in four parts: the tourism environment (2 chapters); tourism marketing management (3 chapters); functional management in tourism (4 chapters) and strategic planning in tourism (4 chapters).
Trends in Tourism / L. Moutinho -- The Marketing Environment for Travel and Tourism / K. Peattie and L. Moutinho -- Consumer Behaviour / L. Moutinho -- Tourism Marketing Research / L. Moutinho -- Segmentation, Targeting, Positioning and Strategic Marketing / L. Moutinho -- Human Resource Issues in Travel and Tourism / D. Nickson -- Financial Management in Tourism / J. Bridge and L. Moutinho -- Operations Management / G. Southern -- Strategic Quality Management / H. Maylor -- Strategic Planning / L. Moutinho -- The Marketing Planning Index : A Tool for Measuring Strategic Marketing Effectiveness in the Hospitality Sector / P.A. Phillips and L. Moutinho -- Demand Modelling and Forecasting / S.F. Witt and L. Moutinho -- International Tourism Management / F. Go and L. Moutinho.
Počet záznamů: 1