Počet záznamů: 1  

Digital Marketing of Nordic Walking

  1. Údaje o názvuDigital Marketing of Nordic Walking [rukopis] / Sophia Cierny
    Další variantní názvyDigital Marketing of Nordic Walking
    Osobní jméno Cierny, Sophia, (autor diplomové práce nebo disertace)
    Překl.názDigital Marketing of Nordic Walking
    Vyd.údaje2018
    Fyz.popis49 s. + 2 dotazníky
    PoznámkaVed. práce Pavel Háp
    Dal.odpovědnost Háp, Pavel, 1972- (vedoucí diplomové práce nebo disertace)
    Dal.odpovědnost Univerzita Palackého. Katedra rekreologie (udelovatel akademické hodnosti)
    Klíč.slova Digital marketing * Nordic Walking * INWA * Social Media * Content Marketing * Website optimization * Facebook * Digital marketing * Nordic Walking * INWA * Social Media * Content Marketing * Website optimization * Facebook
    Forma, žánr bakalářské práce bachelor's theses
    MDT (043)378.22
    Země vyd.Česko
    Jazyk dok.angličtina
    Druh dok.PUBLIKAČNÍ ČINNOST
    TitulBc.
    Studijní programBakalářský
    Studijní programTělesná výchova a sport
    Studijní oborTrenérství a sport
    kniha

    kniha

    Kvalifikační práceStaženoVelikostdatum zpřístupnění
    00226381-585605836.pdf211.8 MB24.07.2018
    PosudekTyp posudku
    00226381-opon-361592106.docPosudek oponenta
    Průběh obhajobydatum zadánídatum odevzdánídatum obhajobypřidělená hodnocenítyp hodnocení
    00226381-prubeh-854466396.pdf18.12.201724.07.201828.08.20181Hodnocení známkou

    The aim of this study was to analyze the digital marketing strategy of the international Nordic Walking federation INWA. The digital marketing strategy was mainly analyzed form the social media perspective how the federation and its country members are active on the social media, what platforms and tools are they using for their digital marketing strategy. The thesis is divided in to six chapters, which contains 8 pictures, 1 table and 8 graphs. The first chapter gives a short introduction to the topic and the sport Nordic Walking. This chapter explains what kind of recreational sport Nordic Walking is. The first chapter includes also a section explaining history of Nordic Walking and the founding of INWA. The second chapter gives a short introduction in to what digital marketing is, its methods and what are the current trends on the market. The third chapter defines the objectives of the thesis, both the primary objective and the secondary objectives. Fourth chapter takes us through the methodology of the thesis, it describes what methods where used for this thesis and how the collection of primary and secondary data has been collected and analyzed. Fifth chapter describes the results and outcome of the questionnaires, the overall analyzes of the thesis and its strengths and weaknesses for improvement. A last chapter is the conclusion which gives a summary of the main part of the text, concluding statements, recommendations and solutions to the topic.The aim of this study was to analyze the digital marketing strategy of the international Nordic Walking federation INWA. The digital marketing strategy was mainly analyzed form the social media perspective how the federation and its country members are active on the social media, what platforms and tools are they using for their digital marketing strategy. The thesis is divided in to six chapters, which contains 8 pictures, 1 table and 8 graphs. The first chapter gives a short introduction to the topic and the sport Nordic Walking. This chapter explains what kind of recreational sport Nordic Walking is. The first chapter includes also a section explaining history of Nordic Walking and the founding of INWA. The second chapter gives a short introduction in to what digital marketing is, its methods and what are the current trends on the market. The third chapter defines the objectives of the thesis, both the primary objective and the secondary objectives. Fourth chapter takes us through the methodology of the thesis, it describes what methods where used for this thesis and how the collection of primary and secondary data has been collected and analyzed. Fifth chapter describes the results and outcome of the questionnaires, the overall analyzes of the thesis and its strengths and weaknesses for improvement. A last chapter is the conclusion which gives a summary of the main part of the text, concluding statements, recommendations and solutions to the topic.

Počet záznamů: 1  

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